Blockchain-Powered Solutions for Artists’ Monetization in Real-Time and Seamless Web3 Transition
The objective of this case study is to highlight the collaboration between DJ Lethal Skillz, an artist with a passion for music and technology, and Rewired.one, a leading technology company specializing in Web3 solutions. The case study focuses on how their partnership addressed the challenges faced by musicians in the traditional music industry and provided innovative solutions on the Emanate.live platform, and associated blockchain technologies.
The objective of this case study is
to highlight the collaboration
between DJ Lethal Skillz, an artist
with a passion for music and
technology, and Rewired.one, a
leading technology company
specializing in Web3 solutions. The
case study focuses on how their
partnership addressed the
challenges faced by musicians in
the traditional music industry and
provided innovative solutions using
The traditional music industry is plagued with intermediaries, complex distribution processes, and limited transparency, which often leave artists with minimal earnings. Additionally, the adoption of Web3 technology and blockchain in the music industry presented significant challenges for artists due to the overwhelming technical knowledge required to navigate the space. Many artists found it daunting to understand concepts such as wallets, NFTs, and different blockchains, hindering their entry into the Web3 ecosystem.
DJ Lethal Skillz, an artist with a background in IT, recognized the potential of blockchain technology and its application in the music industry. He sought out platforms that could provide customized solutions to address the challenges faced by musicians. One such platform was Emanate.live. Rewired.one, in partnership with Emanate, proactively developed innovative solutions for DJ Lethal Skillz and collaborated closely with him to meet his specific requirements.
One of the most impactful solutions provided by Rewired.one was the collaboration with Emanate, a pioneering music platform built on blockchain technology. Through Emanate, DJ Lethal Skillz was able to monetize his music in real-time, ensuring that he received immediate compensation for his work. The platform leveraged smart contracts on the blockchain to facilitate fair and transparent payment distribution among collaborators, enabling DJ Lethal Skillz and his fellow artists to earn their fair share of royalties.
In an interview, DJ Lethal Skillz explained, “Artists can monetize their music in real time. When somebody is listening to music, the artists are getting paid in real time and the money gets split across the collaborators on a track. For example, let’s say four musicians write and record a song. These four musicians include a bassist, a drummer, a vocalist, and me as the DJ. When an individual listens to our song, the smart contract on the blockchain sends a payment to each musician every five seconds.”
Additionally, Rewired.one played a crucial role in simplifying the complexities of Web3 technology for DJ Lethal Skillz and other artists. They recognized the need to bridge the gap between the Web2 and Web3 worlds by providing a user-friendly interface and minimizing the jargon associated with blockchain technology. By making the transition to the Web3 ecosystem more accessible, Rewired.one empowered artists to explore and benefit from the advantages of blockchain technology without feeling overwhelmed. DJ Lethal Skillz explains, “Some of the linguistics that are being used in Web3 are overwhelming for newcomers. We need to guide musicians to the new platform without them knowing they are doing something different. Then they can slowly learn about the additional things they want to do with Web3.”
RESULTS & BENEFITS
The collaboration between DJ Lethal Skillz and Rewired.one yielded numerous benefits for the artist and the broader music industry:
- Monetization in real-time: Through Emanate, DJ Lethal Skillz received immediate payments for his music, ensuring fair compensation and financial stability. The innovative payment distribution system enhanced transparency and eliminated the need for intermediaries, resulting in increased earnings for artists.
- Exclusive offerings and NFT integration: Rewired.one worked closely with DJ Lethal Skillz to develop exclusive offerings for his audience. By minting limited-edition NFTs on the Emanate.live platform, tied to his music, DJ Lethal Skillz created unique experiences for his fans, such as unlocking physical vinyl records, digital downloads, and access to exclusive events. This integration of NFTs expands the possibilities for artists to engage with their audiences and generate additional revenue streams.
- Simplified onboarding and user experience: Rewired.one understood the importance of making the Web3 transition seamless for artists. By streamlining the user interface and simplifying the terminology, they ensured that artists like DJ Lethal Skillz could navigate the platform with ease. This approach attracted more artists to the Web3 ecosystem, fostering a vibrant and diverse community.
- Early adopter advantage: DJ Lethal Skillz’s proactive approach to embracing Web3 technology and partnering with Rewired.one positioned him as an early adopter. By being among the first to explore and utilize emerging platforms, he gained a competitive edge, established a loyal fan base, and influenced the development of the technology itself.
Overall, the collaboration between DJ Lethal Skillz and Rewired.one exemplifies how Web3 technology can revolutionize the music industry. By providing innovative solutions, simplifying the user experience, and empowering artists, they paved the way for a more equitable and transparent music ecosystem, where artists can thrive and fans can engage more deeply with their favorite musicians.
“If you get the chance to work with Rewired.one, you are lucky. Rewired.one was in the Web3 space early and have worked on some amazing innovations. They have a wealth of experience and a great team. Whoever ends up being selected to work with Rewired.one is going to be one of the lucky few.”
Founder and CEO